| Abstract |
In today's digitalized economies, start-ups are economic drivers, employment generators and innovators but only a few of them manage to survive the early phase of development to become successful and sustainable. Various surveys show that about only one-third of start-ups are still operating after 10 years. To survive in a competitive, disruptive and ambiguous environment, successful entrepreneurs are able to adapt flexible strategies or modify their business models to meet the needs of their stakeholders. Start-ups doing well share similar characteristics such as having done thorough market research to estimate potential demand for their products or services with highgeneratingpotential, scalability and generate new business opportunities. In addition, they surrounded themselves with a core entrepreneurial team of cross-functional experts committed to the success of the start-up. Moreover, they are able to access financial resources from investors aligned with their goals, business model and growth potential. |
