| Title | From Access to Advantage: ONDC's Role in Democratizing India's Digital Economy and Promoting Sustainability |
|---|---|
| ID_Doc | 66777 |
| Authors | Mahajan, A; Chand, P; Kumari, A |
| Title | From Access to Advantage: ONDC's Role in Democratizing India's Digital Economy and Promoting Sustainability |
| Year | 2024 |
| Published | Pacific Business Review International, 16, 12 |
| Abstract | Today, India's e-commerce is ushering towards inclusive growth with Open Network for Digital Commerce (ONDC). It is a revolution in ecommerce practices that aims to solve consumers' day-to-day problems and democratize business practices. Since India's e-commerce has a lot of untapped potential, ONDC would be further growing the merchandise value shortly. Thus, this paper attempts to analyze the role of ONDC in creating an integrated commerce network and digital economy. Also, this study evaluates the implications of ONDC on achieving a sustainable logistics ecosystem.To fulfill the objective of this study, meta-analysis methodology has been applied to analyze data from various studies that pertain to the same topic. The study result showed that using ONDC in logistics companies has a huge potential sustainability impact. Especially, in the economics dimension this network-centric model has more benefits than environmental and society dimensions. Thus, it can be concluded that sustainability in logistics can be improved with the maturity level of ONDC. |
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