| Title | Mechanism of rural land landscape cultural value co-creation: scenario, cognitions, and farmers' behavior |
|---|---|
| ID_Doc | 67187 |
| Authors | Zhang, SY; Chen, L; Hu, WY; Li, GS |
| Title | Mechanism of rural land landscape cultural value co-creation: scenario, cognitions, and farmers' behavior |
| Year | 2023 |
| Published | |
| Abstract | It is very important for rural revitalization and sustainable development of agriculture and rural areas to improve farmers' capability of rural land landscape cultural value co-creation (RLLCVC). We established the research framework, designed a scale for farmers' co-creation behavior, and used the questionnaire survey, structural equation model, and spatial analysis to analyze the cognitions, scenario, and farmers' behavior of the RLLCVC. The results show that the cognitions include attitude, subjective norms, and perceptual behavior control. The attitude is the highest, followed by subjective norms, and the perceived behavior control is the lowest. The farmers' value co-creation behavior is low. Cognitions have a significant positive correlation with farmers' participation behavior and citizenship behavior, and the influence of cognitions on citizenship behavior is higher than that of participation behavior. For the external scenario, the cognitions of farmers closer to the leisure agriculture demonstration site have a significantly higher positive impact on participation behavior than that of farmers farther away. Under the situation of policy intervention, the positive impact of cognitions on participation behavior and citizenship behavior is significantly higher than that of farmers without policy intervention. We should improve the farmers' land value creation capability to promote the transformation of farmers' cognitions into co-creation behavior. |
No similar articles found.