| Title | Internal Factors Of Sarajevo Hotel Industry |
|---|---|
| ID_Doc | 67360 |
| Authors | Zunic, L; Bidzan-Gekic, A; Gekic, H |
| Title | Internal Factors Of Sarajevo Hotel Industry |
| Year | 2020 |
| Published | Ad Alta-Journal Of Interdisciplinary Research, 10, 1 |
| Abstract | This paper brings new findings about 3 categories of internal factors of hotel industry in Sarajevo: "economic" (management & ethics of the hotel business), "geographic" (location and access) and "architectonic- interior" (facilities and modernity of hotel). All identified factors were measured by 19 parameters incorporated into survey on the Likert matrix model (1-5) and analysed by their statistical relevance. Therefore, the results were classified as "positive", "neutral" and "negative" score, and there was determined the qualitative rank- 3 categories: "high", "medium" and low" impact of the internal factors on the hotel industry. Terrain observations and visit to sampled hotels (where the survey was conducted) as well as the satellite map analysis were helpful to get the knowledge on the hotel spatial distribution and its quality as well as the work atmosphere at the hotels. The study reflected that all 3 groups of internal factors highly affecting the hotel industry development, while only the human resources- the workforce quality was determined as neutral with the contemporary medium impact on the hospitality. Regarding to new concepts of successful hotel industry, this paper helps to understand the strengths & weaknesses at the Sarajevo hotel sector and it brings solutions for sustainable hotel industry development. |
No similar articles found.