| Title | Green human resource management, corporate social responsibility and customer relationship management: relationship analysis in the Brazilian context |
|---|---|
| ID_Doc | 67628 |
| Authors | Freitas, WRD; Oliveira, JHC; Teixeira, AA; Stefanelli, NO |
| Title | Green human resource management, corporate social responsibility and customer relationship management: relationship analysis in the Brazilian context |
| Year | 2020 |
| Published | |
| Abstract | Purpose This paper aims to analyze green human resource management's (GHRM's) relationships with corporate social responsibility (CSR) and customer relationship management in Brazilian companies. Design/methodology/approach A sample of 142 companies - from the electro-electronics, mechanical metals, packaging, footwear and plastics industries - was examined using the partial least squares method. Findings The results reveal that GHRM practices positively influence CSR practices, which act as a moderating construct to positively influence customer relationship management. Research limitations/implications The results cannot be generalized due to the non-probabilistic sampling used; however, the results meet the requirements of the statistical methodology. Practical implications These findings contribute to business managers' decision-making, as they demonstrate that organizations must develop a consistent culture focused on social and environmental issues. This also reveals that the human resources field can contribute to developing a socially correct company, with the subsequent possibility of satisfying customers to retain and create customer loyalty. Social implications The results show that for a company to be sustainable from an economic, social, and environmental perspective, the involvement of human resource management is fundamental. Originality/value This paper contributes to academia by presenting a new theoretical model, tested using a sample of Brazilian companies, which illuminates GHRM as an area still under development. |
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