| Title | Comparative positioning between Brazilian subsidiaries and European matrices on Electromobility and carsharing technologies |
|---|---|
| ID_Doc | 67666 |
| Authors | de Lara, FF; Marx, R |
| Title | Comparative positioning between Brazilian subsidiaries and European matrices on Electromobility and carsharing technologies |
| Year | 2018 |
| Published | |
| Abstract | The challenges related to mobility have generated discussions among all sectors of society and have a decisive influence on the decline of people's quality of life. At the heart of this discussion is the difficulty in accessing the services and opportunities in the cities due to the barriers imposed by current urban mobility standards. Based on the understanding that the use of the current model is a complex issue, since it is rooted in the culture of some societies, the research uses a qualitative approach through a multicases study to evaluate how the Brazilian automotive industry positioning from a transition process in which the urban mobility has been facing, in which sustainability is also a requirement of society. And more than that, it searches to evaluate whether this industry actually participates in this transition or positions itself in a defensive way by analyzing two areas of action: electromobility and carsharing. The Brazilian case, one of the countries with the greatest diversity of energy matrices in a context of large urban areas, presents a greater availability of different propulsion technologies, a fact that further increases the uncertainties for the automotive industry. Until a dominant system is set up, it is possible that different regimes can coexist. Hybrid technology involving ethanol and electromobility, which manifests itself in public transport, configures a unique case for the national reality. |
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