| Title | Intertwining CSR with strategy - the way ahead |
|---|---|
| ID_Doc | 69821 |
| Authors | Jhunjhunwala, S |
| Title | Intertwining CSR with strategy - the way ahead |
| Year | 2014 |
| Published | Corporate Governance-The International Journal Of Business In Society, 14, 2 |
| Abstract | Purpose - The purpose of this paper is to emphasize the importance and means of making corporate social responsibility (CSR) an integral part of corporate strategy with the help of case studies. Design/methodology/approach - The article explores the transformation of business from being egocentric to socially responsible. With the use of examples it demonstrates how integrating CSR into strategy can create sustainable business models. Findings - Firms need to develop a framework for integrating CSR into their business strategy for long term successful survival. Social implications - Corporates and society are intertwined and mutually dependent. Business cannot survive without society's acquiescence nor succeed without its active support. Originality/value - The article explains the benefits of CSR and how to make it an integral part of business strategy to gain a competitive advantage. |
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