| Title | Research model for measuring the impact of customer relationship management (CRM) on performance indicators |
|---|---|
| ID_Doc | 70039 |
| Authors | Guerola-Navarro, V; Oltra-Badenes, R; Gil-Gomez, H; Gil-Gomez, JA |
| Title | Research model for measuring the impact of customer relationship management (CRM) on performance indicators |
| Year | 2021 |
| Published | Economic Research-Ekonomska Istrazivanja, 34, 1 |
| Abstract | Customer Relationship Management (CRM) has established itself as one of the fastest growing business management technology solutions in recent years, which makes it a key tool for companies that seek sustainable commercial success over time. The three CRM modules (sales, marketing, and services) are a definitive tool to obtain better business results through the customer-centred approach of modern marketing theories. |
| https://www.tandfonline.com/doi/pdf/10.1080/1331677X.2020.1836992?needAccess=true |
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