| Title | Need For New Business Models Development Within A Global Cyclical Industry |
|---|---|
| ID_Doc | 70068 |
| Authors | Bolesnikov, M; Radisic, M; Takaci, A; Bolesnikov, D; Stijacic, MP |
| Title | Need For New Business Models Development Within A Global Cyclical Industry |
| Year | 2018 |
| Published | |
| Abstract | The subject of this work is a future development of a post-revenue model that will be based on innovative sales strategies. The industry in focus is global automotive industry. This paper gives an overview of why it is necessary to adopt a new business model and how much it is actually a requirement of the global automotive market itself. The automotive industry is a highly cyclical industry because it depends heavily on the availability of investments at some point, and for this reason, the corporate well-designed sales strategy is the primary tool for maintaining the level of revenues and their growth in the industry, such as automotive. The industry is highly turbulent and has faced severe changes in the recent decade where clients expect more service-oriented approach by major manufacturer as well as by other stakeholders involved in the automotive value chain. Thus, stakeholders have to innovate constantly to keep clients satisfied. In this respect, in our paper we highlight the most important aspects to be considered by business counterparts relevant to the automotive industry companies in order to build future sustainable business operations. We present the factors that need to be examined, especially in the context of emerging markets in Europe and provide directions for future research. |
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