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Title Corporate Greening 2.0: factors in play as executives zero in on climate change
ID_Doc 70117
Authors Harrison, EB
Title Corporate Greening 2.0: factors in play as executives zero in on climate change
Year 2009
Published Corporate Communications, 14, 3
Abstract Purpose - The purpose of this paper is to introduce the concept of Corporate Greening 2.0 as a sustainable corporate communication and business strategy (the author's perspective on the societal and economic impact of climate change and carbon constraint is developed in a recent work by Harrison). Design/methodology/approach - The approach is based on the author's career experiences and insight into sustainability issues as a reporter, US Congressional aide, chief communications officer of a Fortune 500 company, and head of an international consulting firm. Findings - The paper explores models for corporate officers to follow in developing "green" sustainability strategies. Originality/value - This paper offers a new perspective in developing corporate social responsibility, climate change, and corporate greening initiatives as competitive business strategies.
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