| Title | INNOVATIVE AND SUSTAINABLE BUSINESS MODELS IN DIGITAL HIGHER EDUCATION: A COMPARATIVE ANALYSIS OF GLOBAL REACH MOOCs PLATFORMS |
|---|---|
| ID_Doc | 70175 |
| Authors | Dragusin, M; Welsh, DHB |
| Title | INNOVATIVE AND SUSTAINABLE BUSINESS MODELS IN DIGITAL HIGHER EDUCATION: A COMPARATIVE ANALYSIS OF GLOBAL REACH MOOCs PLATFORMS |
| Year | 2016 |
| Published | |
| Abstract | By offering worldwide access to high quality content, MOOCs (Massive Open Online Courses) are becoming notable alternatives to the traditional on-campus higher education. As large and complex online and offline systems, requiring sophisticated architecture, these platforms, like Coursera, edX, Udemy, Udacity, FutureLearn etc. are combining advanced hardware and software tools with human-centered practices and processes. They also have the capacity to gather and analyze huge amounts of information, providing a holistic view of all and each of their enrolled learners, of their learning behaviors etc. By using reliable data, by coordinating multidisciplinary high skilled teams, the business models behind the MOOCs platforms are continuously adapting to the changing digital education environment and their stake-holders expectations. This paper is an exploratory desk research aiming at investigating and emphasizing the innovative characteristics of the main business models behind the transformative power of MOOCs global phenomenon. By using comparative analysis of relevant secondary data and synthesis, the authors are revealing meaningful and valuable insights, in order to provide a comprehensive view of these business models, that are becoming more and more self-sustained and are setting a new major trend in education. Along with other researches, the paper's content can serve as a benchmark in the complex process of reshaping the way education will take place in the future. |
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