| Title | Toward sustainable consumption: Investigating the determinants of green buying behaviour of Indian consumers |
|---|---|
| ID_Doc | 70341 |
| Authors | Jaiswal, D; Singh, B |
| Title | Toward sustainable consumption: Investigating the determinants of green buying behaviour of Indian consumers |
| Year | 2018 |
| Published | Business Strategy And Development, 1, 1 |
| Abstract | Green buying behaviour can stimulate firms and society in the pursuit of sustainability while balancing the demand and supply side of the business cycle with addressing the ecological and social benefits. The objective of this paper is to understand and test the integrative model of green buying behaviour in the Indian and Asian context of sustainable consumption. The model is tested by applying structural equation modeling of path analysis using the total of 410 valid responses. The data were collected from Uttar Pradesh (India) through a structured questionnaire using the purposive convenient sampling. The results validate that "green purchase behaviour" is significantly determined by "green purchase intention," which in turn significantly and positively influenced by "attitude towards green products." The results also revealed that the measure of "environmental concern" and "perceived consumer effectiveness" were found to be positive and significant predictor of attitude towards green products, however, "perceived environmental knowledge" was not significantly related to attitude towards green products and perceived consumer effectiveness in the model. The discussion and implications are manifested towards sustainable consumption in the context of emerging target markets. |
Similar Articles
| ID | Score | Article |
|---|---|---|
73652
|
Nguyen, TL; Doan, NDH; Nguyen, TAT Assessing the determinants that drive green product purchase intention in attempt to enhance enterprise business performance and customer satisfaction(2022)Quality-Access To Success, 23, 191 | |
| 66623
|
Zheng, GW; Siddik, A; Masukujjaman, M; Alam, SS; Akter, A Perceived Environmental Responsibilities and Green Buying Behavior: The Mediating Effect of Attitude(2021)Sustainability, 13, 1 | |
| 77475
|
Amin, S; Tarun, MT Effect of consumption values on customers' green purchase intention: a mediating role of green trust(2021)Social Responsibility Journal, 17, 8 | |
| 74876
|
Kumar, A; Prakash, G; Kumar, G Does environmentally responsible purchase intention matter for consumers? A predictive sustainable model developed through an empirical study(2021) | |
| 69181
|
Kaur, R; Yadav, S; Mishra, S What triggers people to buy green products?: Empirical evidence from an emerging market(2024)Business Strategy And Development, 7, 3 | |
| 66941
|
Gazi, MA; Al Masud, A; Yusof, MF; Billah, MA; Islam, MA; Hossain, MA The green mindset: how consumers' attitudes, intentions, and concerns shape their purchase decisions(2024)Environmental Research Communications, 6, 2 | |
| 17909
|
Jabeen, R; Khan, KU; Zain, F; Atlas, F Buy green only: Interplay between green marketing, corporate social responsibility and green purchase intention; the mediating role of green brand image(2023)Business Strategy And Development, 6, 3 | |
| 21608
|
Sharma, A; Foropon, C Green product attributes and green purchase behavior A theory of planned behavior perspective with implications for circular economy(2019)Management Decision, 57.0, 4 | |
| 66641
|
Le, TBD Environmental change needs behavioral change: Consumer's green purchase behavior in Vietnam(2021) | |
| 14010
|
Lopes, JM; Gomes, S; Trancoso, T Navigating the green maze: insights for businesses on consumer decision-making and the mediating role of their environmental concerns(2024)Sustainability Accounting Management And Policy Journal, 15, 4 |