| Title | Can big data analytics help organisations achieve sustainable competitive advantage? A developmental enquiry |
|---|---|
| ID_Doc | 70846 |
| Authors | Shah, TR |
| Title | Can big data analytics help organisations achieve sustainable competitive advantage? A developmental enquiry |
| Year | 2022 |
| Published | |
| Abstract | Society is changing radically and fast, triggered by the digital revolution. Firms are thus looking for newer ways to attract, satisfy and retain those customers as their needs and aspirations change. Such newer ways constitute the firms' quest to achieve competitive advantage. However, in this current digital era almost all the traditional "Porterian" competitive advantage barriers are difficult to sustain. Further, COVID has led to a rapid acceleration in the pace of digitalisation. Can the huge data generated in every digitally enabled entity of today be judiciously combined with other firm resources? Can this big data be transformed into meaningful knowledge which organisations can leverage to sustain and grow? Can big data provide a sustainable competitive advantage? In this conceptual paper, I use a knowledge-based approach analysed through resource-based view from the strategic management domain to search for answers to these questions. I introduce a holistic framework that integrates the following: (i) firm knowledge, (ii) managerial capabilities and decision-making, (iii) sustainable competitive advantage, (iv) big data analytics. I call this framework the "The Perpetual Model of BDA as a Sustainable Competitive Advantage". I also propose a unique Analytic Maturity Model, which I call the SAM(DDC)-DAM(PPC) Model, which can help identify and classify firms based on their analytic maturity. |
Similar Articles
| ID | Score | Article |
|---|---|---|
68819
|
Garmaki, M; Gharib, RK; Boughzala, I Big data analytics capability and contribution to firm performance: the mediating effect of organizational learning on firm performance(2023)Journal Of Enterprise Information Management, 36, 5 | |
| 71162
|
Ramadan, M; Shuqqo, H; Qtaishat, L; Asmar, H; Salah, B Sustainable Competitive Advantage Driven by Big Data Analytics and Innovation(2020)Applied Sciences-Basel, 10.0, 19 | |
| 67343
|
Harlow, HD Developing a knowledge management strategy for data analytics and intellectual capital(2018)Meditari Accountancy Research, 26, 3 | |
| 69290
|
Munir, S; Rasid, SZA; Aamir, M; Jamil, F; Ahmed, I Big data analytics capabilities and innovation effect of dynamic capabilities, organizational culture and role of management accountants(2023)Foresight, 25.0, 1 | |
| 76828
|
Nie, YZ; Chen, P Big Data And Abuse Of Dominance In Business Sector(2019)Journal Of Environmental Protection And Ecology, 20, 2 | |
| 75963
|
Walter, CE; Valente, T; Polónia, DF; Au-Yong-Olivera, M; Veloso, CM Big Data, European Data Strategy, And Innovation: A Systematic Review of The Literature(2021)Quality-Access To Success, 22, 184 | |
| 31309
|
Sivarajah, U; Kumar, S; Kumar, V; Chatterjee, S; Li, J A study on big data analytics and innovation: From technological and business cycle perspectives(2024) | |
| 65478
|
Knudsen, ES; Lien, LB; Timmermans, B; Belik, I; Pandey, S Stability in turbulent times? The effect of digitalization on the sustainability of competitive advantage(2021) | |
| 65562
|
Singh, SK; El-Kassar, AN Role of big data analytics in developing sustainable capabilities(2019) | |
| 19544
|
Acciarini, C; Cappa, F; Boccardelli, P; Oriani, R How can organizations leverage big data to innovate their business models? A systematic literature review(2023) |