| Title |
Innovative Food Quality Management Model - Developing A Sustainable Business As An Interface For Modern Consumer |
| ID_Doc |
70910 |
| Authors |
Pamfilie, R; Bobe, M; Cristescu, L; Toma, MA |
| Title |
Innovative Food Quality Management Model - Developing A Sustainable Business As An Interface For Modern Consumer |
| Year |
2015 |
| Published |
|
| Abstract |
The development of contemporary global markets correlated with the modern consumer's demands led to a new complex approach concerning the food sector and its' main determinants. Old theories that describe the food market mechanisms as a simple three point process: "to produce to sell to buy" are now growing into elaborate models based more determinants that have one common challenge: quality. Thus, the present study aims to highlight the importance of producers' accountability in ensuring the quality of food products, by implementing standardize methods of production and correctly and completely informing the consumers. In other words, the research focuses on quality management systems as defining instruments that can assure high-quality food products are delivered at competitive prices to domestic and international markets. In this sense, food quality management principles are analyzed from the point of view of one of the biggest actors in the food industry. Having as a starting point the interview results with the Procurement Innovation Manager in Quality for Mondelez International UK and particular company's quality models this paper manages to outline a consumer preference based model that can be applied by food companies in order to optimize food product design as a quality requirement. |
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