| Title | Green product consumption behaviour, green economic growth and sustainable development: unveiling the main determinants |
|---|---|
| ID_Doc | 70950 |
| Authors | Armutcu, B; Zuferi, R; Tan, AH |
| Title | Green product consumption behaviour, green economic growth and sustainable development: unveiling the main determinants |
| Year | 2024 |
| Published | Journal Of Enterprising Communities-People And Places In The Global Economy, 18.0, 4 |
| Abstract | PurposeThe purpose of the current study is to help remove the obstacles to sustainable production and consumption by revealing the determinants of green consumption behaviour, which is one of the precursors of sustainable economic growth. This study aims to expand the theory of planned behaviour (TPB) model and contribute to the relevant literature by investigating the factors of social media usage, social media marketing and digital marketing interactions that have not been investigated before in relation to green product purchasing behaviour. Design/methodology/approachThis study examines the effect of the extended TPB model on consumers' intention to buy green products in Turkey, which has a Middle Eastern culture and is a developing economy. In the study, data collected from 409 participants with the questionnaire method were analysed using SmartPLS 4.0 and IBM SPSS 26 statistical programs. FindingsThe study findings revealed that all the structural elements of TPB (attitude, subjective norms, personal behaviour controls) and social media marketing and digital marketing interactions contribute to consumers' green product purchasing behaviour. The study findings also demonstrated that the use of social media is not effective in the purchasing of green products. Originality/valueUnderstanding consumers' perspective on purchasing green products is crucial for policymakers, businesses and marketers, as it helps formulate appropriate strategies to support sustainable economic growth. In this respect, this study has important implications for sustainable consumption and production. In addition, to the best of the authors' knowledge, the study is the first to examine consumers' green product purchasing behaviour in the context of sustainable economy. |
Similar Articles
| ID | Score | Article |
|---|---|---|
62564
|
Fatima, M; Ahmed, QM; Paracha, O Examining sustainable consumption patterns through green purchase behavior and digital media engagement: a case of Pakistan's postmillennials(2024) | |
| 62461
|
Nazish, M; Khan, MN; Khan, Z Environmental sustainability in the digital age: unraveling the effect of social media on green purchase intention(2024) | |
| 70691
|
Ayar, I; Gürbüz, A Sustainable Consumption Intentions of Consumers in Turkey: A Research Within the Theory of Planned Behavior(2021)Sage Open, 11, 3 | |
| 21608
|
Sharma, A; Foropon, C Green product attributes and green purchase behavior A theory of planned behavior perspective with implications for circular economy(2019)Management Decision, 57.0, 4 | |
| 62092
|
Palmieri, N; Boccia, F; Covino, D Digital and Green Behaviour: An Exploratory Study on Italian Consumers(2024)Sustainability, 16, 8 | |
| 14010
|
Lopes, JM; Gomes, S; Trancoso, T Navigating the green maze: insights for businesses on consumer decision-making and the mediating role of their environmental concerns(2024)Sustainability Accounting Management And Policy Journal, 15, 4 | |
| 76640
|
Stofejová, L; Kral, S; Fedorko, R; Bacik, R; Tomásová, M Sustainability and Consumer Behavior in Electronic Commerce(2023)Sustainability, 15, 22 | |
| 71065
|
Sheoran, M; Kumar, D Conceptualisation of sustainable consumer behaviour: converging the theory of planned behaviour and consumption cycle(2022)Qualitative Research In Organizations And Management, 17.0, 1 | |
| 25039
|
Jain, VK; Gupta, A; Verma, H; Anand, VP Embracing green consumerism: revisiting the antecedents of green purchase intention for millennials and moderating role of income and gender(2023)International Journal Of Sustainable Agricultural Management And Informatics, 9, 3 | |
| 77475
|
Amin, S; Tarun, MT Effect of consumption values on customers' green purchase intention: a mediating role of green trust(2021)Social Responsibility Journal, 17, 8 |