| Title | Evaluation of strategic orientation-led competitive advantage: the role of knowledge integration and service innovation |
|---|---|
| ID_Doc | 71019 |
| Authors | Sondhi, SS; Salwan, P; Behl, A; Niranjan, S; Hawkins, T |
| Title | Evaluation of strategic orientation-led competitive advantage: the role of knowledge integration and service innovation |
| Year | 2024 |
| Published | Journal Of Knowledge Management, 28.0, 7 |
| Abstract | PurposeThis paper aims to derive a model that explores how the interplay between knowledge integration capability and innovation impacts strategic orientation, leading to the attainment of sustainable competitive advantage. The study considers the constituents of strategic orientation, namely, customer orientation, competitor orientation and technology orientation, as the basis for achieving sustainable competitive advantage. The study suggests that the firm's capacity for integrating external and internal knowledge shapes how strategic orientation influences sustainable competitive advantage through service innovation.Design/methodology/approachThis empirical research relies on qualitative and quantitative data gathered from telecom professionals to assess how knowledge integration and service innovation influence sustained competitive advantage. Structured equation modeling is used to examine the model and its interrelationships.FindingsThe research establishes significant relationships between strategic orientations, knowledge integration capability, service innovation and sustainable competitive advantage. Knowledge integration capability and service innovation are found to mediate the relationship between strategic orientations and the achievement of sustainable competitive advantage.Practical implicationsThe study highlights the significant contribution of a firm's knowledge integration capability in driving service innovation, especially in technology-intensive service industries facing hypercompetition. It also advocates prioritizing technology orientation and integrating knowledge from internal and external sources for competitive advantage.Originality/valueTo the best of the authors' knowledge, this study is the first to model the effect of knowledge integration capability and service innovation on strategic orientation-led sustainable competitive advantage. |
Similar Articles
| ID | Score | Article |
|---|---|---|
34288
|
Khan, BA; Naeem, H The impact of strategic quality orientation on innovation capabilities and sustainable business growth: Empirical evidence from the service sector of Pakistan(2018)International Journal Of Quality & Reliability Management, 35, 8 | |
| 76536
|
Singh, AK; Verma, J; Verma, R Understanding Role of Market-orientated IT Competence and Knowledge Sharing Mechanism in Gaining Competitive Advantage(2020)Global Business Review, 21, 2 | |
| 70649
|
Kamboj, S; Rahman, Z Market orientation, marketing capabilities and sustainable innovation The mediating role of sustainable consumption and competitive advantage(2017)Management Research Review, 40, 6 | |
| 70311
|
Ahmad, A Business Intelligence For Sustainable Competitive Advantage(2015) | |
| 78607
|
Mahdi, OR; Nassar, IA The Business Model of Sustainable Competitive Advantage through Strategic Leadership Capabilities and Knowledge Management Processes to Overcome COVID-19 Pandemic(2021)Sustainability, 13, 17 | |
| 70546
|
Khan, MS; Saengon, P; Cheungsirakulvit, T; Kanchanathaveekul, K The moderating effect of strategic fit enhances business performance: Empirical evidence from the telecommunication industry(2021)Business Strategy And Development, 4, 3 | |
| 76191
|
Widodo, T The Effect of Transformative IT Capability on Sustainable Competitive Advantage(2015) | |
| 70452
|
Cui, Y; Jiao, H Dynamic capabilities, strategic stakeholder alliances and sustainable competitive advantage: evidence from(2011)Corporate Governance-The International Journal Of Business In Society, 11, 4 | |
| 74437
|
Bhat, SA; Darzi, MA Service, People and Customer Orientation: A Capability View to CRM and Sustainable Competitive Advantage(2018)Vision-The Journal Of Business Perspective, 22, 2 |