| Title | Shades of Sustainability: Who are the Buyers and Non-buyers of Sustainable Packaging? |
|---|---|
| ID_Doc | 71080 |
| Authors | McCarthy, B; Wang, PJ |
| Title | Shades of Sustainability: Who are the Buyers and Non-buyers of Sustainable Packaging? |
| Year | 2022 |
| Published | Journal Of Food Products Marketing, 28.0, 4 |
| Abstract | Plastic packaging has a destructive impact on the environment, and it is crucial to understand consumer response to plastic substitutes. The aim of this study is to examine the influence of sustainable lifestyles on the willingness to buy two types of packaging, sustainable and edible packaging, along with barriers to purchase. An online survey was conducted with 477 Australian consumers. Partial least squares structural equation modeling was used to test the hypotheses. Out of the three lifestyle segments identified through cluster analysis, two segments are willing to buy edible packaging. Perceived dispersed responsibility to protect the environment is a psycho-social factor influencing purchase intentions. Willingness to buy sustainable packaging is positively related to familiarity with the sustainable packaging format and willingness to buy is negatively related to functional barriers. Different lifestyle segments respond to edible packaging in different ways. This study makes an important contribution to the marketing literature given the scarcity of studies on sustainable lifestyle segmentation. The study has implications for business managers who wish to acquire competitive advantage through packaging and niche marketing. |
Similar Articles
| ID | Score | Article |
|---|---|---|
20249
|
Noëth, E; Van Opstal, W; Du Bois, E Introducing reusable food packaging: Customer preferences and design implications for successful market entry(2024) | |
| 73859
|
Mitchell, B Consumer Perceptions Of Packaging Sustainability: The Size Of The Problem For Businesses(2021) | |
| 14610
|
Fennell, K; Fehlberg, J; Singh, S; Matuana, LM; Cho, S; Almenar, E Consumers' Behavior toward Packaging Containing Agricultural Waste as a Plastic Filler for Food: An Exploratory Study(2024)Sustainability, 16, 3 | |
| 69986
|
Nordin, N; Selke, S Social Aspect of Sustainable Packaging(2010)Packaging Technology And Science, 23, 6 | |
| 9341
|
Mastria, S; Vezzil, A; De Cesarei, A Switching to Reuse: The Impact of Information on Consumers' Choices for Reusable Food Packaging(2024)Sustainability, 16.0, 14 | |
| 23418
|
Nuojua, S; Pahl, S; Thompson, RC Plastic alternatives and substitutes in the packaging sector - A UK consumer perspective(2024) | |
| 70237
|
Siraj, A; Taneja, S; Zhu, YM; Jiang, HB; Luthra, S; Kumar, A Hey, did you see that label? It's sustainable!: Understanding the role of sustainable labelling in shaping sustainable purchase behaviour for sustainable development(2022)Business Strategy And The Environment, 31, 7 | |
| 2765
|
Testa, F; Iovino, R; Iraldo, F The circular economy and consumer behaviour: The mediating role of information seeking in buying circular packaging(2020)Business Strategy And The Environment, 29, 8 | |
| 16397
|
Testa, F; Di Iorio, V; Cerri, J; Pretner, G Five shades of plastic in food: Which potentially circular packaging solutions are Italian consumers more sensitive to(2021) | |
| 14365
|
Otto, S; Strenger, M; Maier-Nöth, A; Schmid, M Food packaging and sustainability - Consumer perception vs. correlated scientific facts: A review(2021) |