| Title | Green Business Performance-based CSR. Evidence from Large-Scale Enterprises in Indonesia |
|---|---|
| ID_Doc | 71128 |
| Authors | Yoestini; Batu, KL; Kusumawardhani, A; Andriyansah |
| Title | Green Business Performance-based CSR. Evidence from Large-Scale Enterprises in Indonesia |
| Year | 2018 |
| Published | Quality-Access To Success, 19.0, 166 |
| Abstract | The role of CSR is recognized world-wide to be able to enhance business performance and became a key strategy to achieve and maintain sustainable competitive advantage. The current research investigates empirically the impact of Top Management Support Advantages (TMSA), Price Advantages (PA), Product Development Advantages (PDA), Distribution Advantages (DA) and Marketing Communication Advantages (MCA) on Green Business Performance (GBP) mediated by Green Corporate Image Based Social Corporate Advantages. Deploying Structural Equation Modelling with AMOS software, Non-stratified random sampling with purposive sampling was employed for data collecting. A survey was conducted in Indonesia and Large-Scale Enterprises as the object and Marketing and Operational managers as the unit analysis. The findings suggest that CSR strengthens the relationship among the driving factors on GBP. |
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