| Title | Sustainable Competitive Advantage Driven by Big Data Analytics and Innovation |
|---|---|
| ID_Doc | 71162 |
| Authors | Ramadan, M; Shuqqo, H; Qtaishat, L; Asmar, H; Salah, B |
| Title | Sustainable Competitive Advantage Driven by Big Data Analytics and Innovation |
| Year | 2020 |
| Published | Applied Sciences-Basel, 10.0, 19 |
| Abstract | Big data analytics (BDA) is one of the main pillars of Industry 4.0. It has become a promising tool for supporting the competitive advantages of firms by enhancing data-driven performance. Meanwhile, the scarcity of resources on a worldwide level has forced firms to consider sustainable-based performance as a critical issue. Additionally, the literature confirms that BDA and innovation can enhance firms' performance, leading to competitive advantage. However, there is a lack of studies that examine whether or not BDA and innovation alone can sustain a firm's competitive advantage. Drawing on previous studies and dynamic capability theory, this study proposes that big data analytics capabilities (BDAC), supported by a high level of data availability (DA), can improve innovation capabilities (IC) and, hence, lead to the development of a sustainable competitive advantage (SCA). This study examines the proposed hypotheses by surveying 117 manufacturing firms and analyzing responses via partial least squares-structural equation modeling (PLS-SEM) statistical software. Findings reveal that BDAC relies significantly on the degree of DA and has a significant role in increasing IC. Furthermore, the analysis confirms that IC has a significant and direct effect on a firm's SCA, while BDAC has no direct effect on SCA. This study provides valuable insights for manufacturing firms to improve their sustainable business performance and theoretical and practical insights into BDA implementation issues in attaining sustainability in processes. |
| https://www.mdpi.com/2076-3417/10/19/6784/pdf?version=1601276258 |
Similar Articles
| ID | Score | Article |
|---|---|---|
31309
|
Sivarajah, U; Kumar, S; Kumar, V; Chatterjee, S; Li, J A study on big data analytics and innovation: From technological and business cycle perspectives(2024) | |
| 70846
|
Shah, TR Can big data analytics help organisations achieve sustainable competitive advantage? A developmental enquiry(2022) | |
| 68819
|
Garmaki, M; Gharib, RK; Boughzala, I Big data analytics capability and contribution to firm performance: the mediating effect of organizational learning on firm performance(2023)Journal Of Enterprise Information Management, 36, 5 | |
| 73756
|
Bag, S; Wood, LC; Xu, L; Dhamija, P; Kayikci, Y Big data analytics as an operational excellence approach to enhance sustainable supply chain performance(2020) | |
| 4696
|
Awan, U; Shamim, S; Khan, Z; Zia, NU; Shariq, SM; Khan, MN Big data analytics capability and decision-making: The role of data-driven insight on circular economy performance(2021) | |
| 22056
|
Riggs, R; Felipe, CM; Roldán, JL; Real, JC Deepening big data sustainable value creation: insights using IPMA, NCA, and cIPMA(2024) | |
| 69290
|
Munir, S; Rasid, SZA; Aamir, M; Jamil, F; Ahmed, I Big data analytics capabilities and innovation effect of dynamic capabilities, organizational culture and role of management accountants(2023)Foresight, 25.0, 1 | |
| 19218
|
Anwar, MA; Zong, ZP; Mendiratta, A; Yaqub, MZ Antecedents of big data analytics adoption and its impact on decision quality and environmental performance of SMEs in recycling sector(2024) | |
| 34717
|
Asiri, AM; Al-Somali, SA; Maghrabi, RO The Integration of Sustainable Technology and Big Data Analytics in Saudi Arabian SMEs: A Path to Improved Business Performance(2024)Sustainability, 16, 8 | |
| 75226
|
Korayim, D; Chotia, V; Jain, G; Hassan, S; Paolone, F How big data analytics can create competitive advantage in high-stake decision forecasting? The mediating role of organizational innovation(2024) |