| Title | Analyses of the Present Situation of Social Commerce Research in China |
|---|---|
| ID_Doc | 71331 |
| Authors | Wang, SC; Zhao, H; Suo, JC |
| Title | Analyses of the Present Situation of Social Commerce Research in China |
| Year | 2017 |
| Published | |
| Abstract | In order to ensure the sustainable development of social commerce in the future, this paper, based on the connotation of social commerce and the development of social commerce in the past more than 10 years, we comb the Chinese and foreign academic literature from the differences between social commerce and traditional electronic commerce and the classification of social commerce. Our country is in the rapid development stage of social commerce. By researching the user acceptance of social commerce, the business model, and the information service, we summarize the current research status of social commerce, and provide theoretical feasibility suggestions for the sustainable development of social commerce in China. |
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