| Title | Green Marketing Practices Related to Key Variables of Consumer Purchasing Behavior |
|---|---|
| ID_Doc | 71430 |
| Authors | García-Salirrosas, EE; Rondon-Eusebio, RF |
| Title | Green Marketing Practices Related to Key Variables of Consumer Purchasing Behavior |
| Year | 2022 |
| Published | Sustainability, 14.0, 14 |
| Abstract | This systematic review research has two objectives: (a) to identify Green Marketing (GM) practices related to the key variables of consumer purchasing behavior, and (b) to present a model for the generation of sustainable value by companies based on the results found. The PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) statement process was followed and Scopus and Web of Science (WoS) sources were used for the document search. A total of 248 documents were found (Scopus = 110; WoS = 138), and the final selection was 34 papers. The GM practices found were placed in five categories: (a) Green products and services; (b) Green business image; (c) Green advertising; (d) Green purchasing experience; (e) Green marketing mix. The key variables of purchasing behavior that were found are: Environmental awareness, Green satisfaction, Green attitude, Green purchasing intention, Green purchasing preference, Word of mouth, Perceived value, Green experiential value, Responsible consumption, Green engagement, Green trust, Green loyalty, and Green purchasing decision. Finally, a sustainable value generation model called "Green consumption cycle for sustainable value" was presented. |
| https://www.mdpi.com/2071-1050/14/14/8499/pdf?version=1657545621 |
Similar Articles
| ID | Score | Article |
|---|---|---|
17909
|
Jabeen, R; Khan, KU; Zain, F; Atlas, F Buy green only: Interplay between green marketing, corporate social responsibility and green purchase intention; the mediating role of green brand image(2023)Business Strategy And Development, 6, 3 | |
| 77475
|
Amin, S; Tarun, MT Effect of consumption values on customers' green purchase intention: a mediating role of green trust(2021)Social Responsibility Journal, 17, 8 | |
| 73652
|
Nguyen, TL; Doan, NDH; Nguyen, TAT Assessing the determinants that drive green product purchase intention in attempt to enhance enterprise business performance and customer satisfaction(2022)Quality-Access To Success, 23, 191 | |
| 14010
|
Lopes, JM; Gomes, S; Trancoso, T Navigating the green maze: insights for businesses on consumer decision-making and the mediating role of their environmental concerns(2024)Sustainability Accounting Management And Policy Journal, 15, 4 | |
| 21608
|
Sharma, A; Foropon, C Green product attributes and green purchase behavior A theory of planned behavior perspective with implications for circular economy(2019)Management Decision, 57.0, 4 | |
| 66571
|
Wang, HJ Determinants of consumers' purchase behaviour towards green brands(2017)Service Industries Journal, 37, 13-14 | |
| 62105
|
Alkhatib, S; Kecskes, P; Keller, V Green Marketing in the Digital Age: A Systematic Literature Review(2023)Sustainability, 15, 16 | |
| 71765
|
Duque, M; Mejia, L; Nieto, J; De Francisco, LR Green Marketing: Efforts for Taking Care of and Preserving the Environment with Sustainable Businesses(2022)Revista Universidad Empresa, 24.0, 42 | |
| 70341
|
Jaiswal, D; Singh, B Toward sustainable consumption: Investigating the determinants of green buying behaviour of Indian consumers(2018)Business Strategy And Development, 1, 1 | |
| 19484
|
Kar, SK; Harichandan, S Green marketing innovation and sustainable consumption: A bibliometric analysis(2022) |