| Abstract |
The process of economic, political and social globalization changes business environment and conditions the structural changes of national and industrial business systems. It induces tourism business system actors to create national, regional, and place networks of business companies. The new organizational and management paradigms in the context Of tourism industry and destinations change the attitude towards the nature of organizations' relationships. Agile competition and fast development of information and communication technologies have the capacity to modify the traditional time-space interaction and form different modern organizational structures of business systems. The analysis of scientific literature shows that actors of business system integrate into different partnership networks as clusters, networks, virtual organization and others. Virtual organizing of tourism business system actors could be defined as a dynamic collaborative network of tourism stakeholders (private and public organizations) able to combine their own capabilities and resources that could be proposed as integrated value-added services to satisfy consumer needs in tourism destination. The scientific problem of this research is to ascertain what structure of relationships among tourism business system actors guarantees their successful use of virtual organizing potential of tourism business system increasing the competitiveness of network partners and enabling the exploration of new market opportunities. The aim of the paper: to evaluate the potential of virtual organizing of tourism business system actors. Methods of the research: reviewing, evaluation and systematic analysis of scientific literature; mixed method research design, panel expert interview; Kluber's Wheel of Virtual Organizing model. Various aspects of business system and explanation of virtual organizing features of business system are discussed According to the empirical research, the virtual organizing of tourism business system actors appears, but it is not sufficient for distinguishing the features of virtual business system. Closer collaboration and the utilization Of ICTs would enable tourism business system actors to expand their supply and to enhance their competitiveness. |
