| Abstract |
This paper examines the emergence of a news ecosystem, focusing on Hespress, Morocco's first, largest, and most popular news website and its current economic success. My analysis investigates Hespress's emergence and growth into a significant source for news content, reaching an unprecedented number of readers in Morocco and abroad. This paper argues that the success of Hespress's business model is grounded in a particularly well-developed understanding of social media, the changing habits of digital readers, and a strategic combination of investigative reporting and curated user-generated content. My findings, then, show how Hespress used a strategy that can serve as a sustainable revenue model which was diversified to include other sources of revenue such as e-commerce, branded events, and native advertising, combined with distribution strategies that rely heavily on social and other digital platforms. |
