Title | An Approach to Improve the Service Quality of Interior Design Company |
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ID_Doc | 72860 |
Authors | Juan, YK; Sheu, UY |
Title | An Approach to Improve the Service Quality of Interior Design Company |
Year | 2019 |
Published | |
Abstract | This study develops a service quality assessment system, based on the SERVQUAL, to assess the existing service performance of interior design companies. A real case study from interior and architecture experts is applied to conduct the service quality improvement processes. The result reveals that the proposed approach can be provided a guideline for companies seeking to improve sustainable business advantages and would be an effective decision tool for interior design company strategy optimization. |
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