| Title | The Dark Side Of Winning Companies In The Sustainability Guide Of Exame Magazine |
|---|---|
| ID_Doc | 72929 |
| Authors | Diniz, JMA; Marquesan, FFS; Diógenes, AP; de Mesquita, RF |
| Title | The Dark Side Of Winning Companies In The Sustainability Guide Of Exame Magazine |
| Year | 2020 |
| Published | Gestao E Desenvolvimento, 17, 3 |
| Abstract | There is a consensus on the idea that companies should be aware of the practices of organizational sustainability and socio-environmental responsibility. A consensus that accepts, through the adoption of actions considered as models of responsible performance, that companies receive awards and serve as benchmarking for others. Being "sustainable", in this context, could also imply being in evidence, for being something consistent with the vision about how business action can be responsible regarding socio-environmental practices. In this sense, this research, characterized as a qualitative document analysis, aims to analyze three cases of companies listed in a sustainability ranking of a communication vehicle that calls itself the largest economy magazine in the country, from the counterpoint linked to the identification of aspects inappropriate to the concept. The results show that the achievements considered sustainable are developed in parallel to other activities that can be characterized as unfair and/or harmful to the environment. However, this does not imply that these companies are the only ones to do this or that they are the villains of the market, but that it is also necessary to point out a vision that questions the business actions behind practices considered to be sustainable, an analysis that position it as essentially critical and seek alternatives to current organizational practices. |
| https://periodicos.feevale.br/seer/index.php/revistagestaoedesenvolvimento/article/download/2247/2701 |
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