| Title | Sustainable Cross - Cultural Business Between Romania & Japan In The Automotive Industry |
|---|---|
| ID_Doc | 73052 |
| Authors | Veith, C |
| Title | Sustainable Cross - Cultural Business Between Romania & Japan In The Automotive Industry |
| Year | 2020 |
| Published | |
| Abstract | The impact of cultural differences between Romanians and Japanese in the Romanian automotive industry was analyzed in order to determine the main factors on which the success or failure of such collaborations depends. The present study shows that in most cases of business misunderstandings and difficult communication inside the companies or with partners, the main determinants were of an intercultural nature. The research method used is that of the interview. The structure and content of the interviews were based on the results of a secondary research of the cross-cultural management materials. The interviews were conducted both with the decision makers within the companies, who directly negotiated a deal with partners from the other culture, but also with employees located at different hierarchical levels within the companies. The real-life situations reveal that concrete and correct misunderstanding of the mentality and business principles of the partner can be defining for the good running of the business. The cultural dimensions theory of Hofstede represented the theoretical basis for the analysis carried out. Comparing the Romanian approach with the Japanese one, it was clear that it is much easier for a Japanese company to do business in Romania than for a Romanian company in Japan. Even in the case of businesses run by Japanese companies in Romania, the demands for adaptation to cultural differences are higher for Romanian partners. Openness and the availability of adaptation proved higher on the Romanian side. The study is limited to an analysis conducted in the Romanian automotive industry. |
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