| Title | Are We on the Same Page?: Copreneurial Couple Goal Congruence and New Venture Viability |
|---|---|
| ID_Doc | 73073 |
| Authors | Jang, JY; Danes, SM |
| Title | Are We on the Same Page?: Copreneurial Couple Goal Congruence and New Venture Viability |
| Year | 2013 |
| Published | Entrepreneurship Research Journal, 3, 4 |
| Abstract | This study investigated the influences of couple goal congruence and venture-related communication on new venture creation. It was grounded on the Sustainable Family Business Theory using a longitudinal copreneurial sample. Structural equation modeling supported study hypotheses. First, copreneurs with couple goal congruence were more likely to have quality venture-related communication. Second, copreneurs who had quality venture-related communication were likely to have more viable new ventures. Third, there was a sequential relationship among couple goal congruence, venture-related communication quality, and new venture viability. Findings have implications for transference of copreneurial couple-based trust to create quality venture-related communication for tackling liability of newness in new venture creation. |
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