| Title | Mobility on Demand for Improving Business Profits and User Satisfaction |
|---|---|
| ID_Doc | 73261 |
| Authors | Ikeda, T; Fujita, T; Ben-Akiva, ME |
| Title | Mobility on Demand for Improving Business Profits and User Satisfaction |
| Year | 2015 |
| Published | Fujitsu Scientific & Technical Journal, 51, 4 |
| Abstract | For a sustainable society, we need to design a mobility management system that does not excessively depend on private vehicles. To achieve this goal, an innovative transportation system is required that provides high user satisfaction in terms of both convenience and fares and is viable as a profit-making business. Recently on-demand transportation, which makes use of information and communications technology (ICT), has been growing and may be a viable solution to the challenges mentioned above. We are developing an innovative on-demand transportation system that has flexibility in terms of vehicle allocation and provides a menu of travel options to users. The system dynamically allocates a fleet of vehicles owned by a business to different transportation services such as taxi, shared taxi, and minibus. It offers convenient and reasonably priced transportation services through an optimization framework where services are assigned on the basis of a choice model in order to maximize profit. The system is expected to improve both user satisfaction and business profits as compared to conventional means of transportation. This paper presents the concept of the system and provides experimental results as a proof of concept using a simulation framework. |
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