| Title | Economic Sustainability in Franchising: A Model to Predict Franchisor Success or Failure |
|---|---|
| ID_Doc | 73383 |
| Authors | Calderon-Monge, E; Pastor-Sanz, I; Huerta-Zavala, P |
| Title | Economic Sustainability in Franchising: A Model to Predict Franchisor Success or Failure |
| Year | 2017 |
| Published | Sustainability, 9, 8 |
| Abstract | As a business model, franchising makes a major contribution to gross domestic product (GDP). A model that predicts franchisor success or failure is therefore necessary to ensure economic sustainability. In this study, such a model was developed by applying Lasso regression to a sample of franchises operating between 2002 and 2013. For franchises with the highest likelihood of survival, the franchise fees and the ratio of company-owned to franchised outlets were suited to the age of the franchise. Surviving franchises were those that opened franchised outlets at a sustainable pace, increased the franchise fee as intangible assets increased, and effectively managed profitability and efficiency. |
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