| Title | The Effect of Sustainable Packaging Aesthetic Over Consumer Behavior: A Case Study from India |
|---|---|
| ID_Doc | 73442 |
| Authors | Kapse, U; Mahajan, Y; Hudnurkar, M; Ambekar, S; Hiremath, R |
| Title | The Effect of Sustainable Packaging Aesthetic Over Consumer Behavior: A Case Study from India |
| Year | 2023 |
| Published | Australasian Accounting Business And Finance Journal, 17, 1 |
| Abstract | Sustainable packaging has opened new growth opportunities for the packaging industry in the Indian context. This research aims to understand whether sustainable packaging has helped enhance environmentalist consumer behavior and increased product sales. Packaging is essential to any food or non-food product since it protects the client from humidity, light, heat and other external factors. Packaging serves as a kind of communication and a means of drawing the attention of a company's final consumer. However, to meet modern environmental standards, it must preserve goods while remaining environmentally friendly. Consumers are becoming more aware of environmental concerns and their purchase habits' impact on the environment. Customers like to do business with ecologically conscientious organizations. In keeping with the study's goals, this paper uses a strategy for combing through current research studies on the impact of sustainable packaging aesthetics on customer behavior. A quantitative research design was adopted. The structured questionnaire was designed based on the literature study model as a guide. The study results show that Consumers prioritize price, quality, and brand over all other considerations. Based on these findings, investing in sustainable packaging at the expense of any other purchase criteria is likely to be a losing proposition. |
Similar Articles
| ID | Score | Article |
|---|---|---|
69986
|
Nordin, N; Selke, S Social Aspect of Sustainable Packaging(2010)Packaging Technology And Science, 23, 6 | |
| 20846
|
Steenis, ND; van der Lans, IA; van Herpen, E; van Trijp, HCM Effects of sustainable design strategies on consumer preferences for redesigned packaging(2018) | |
| 73859
|
Mitchell, B Consumer Perceptions Of Packaging Sustainability: The Size Of The Problem For Businesses(2021) | |
| 65373
|
Lekesiztürk, D; Oflaç, BS Investigating sustainable packaging practices: a framework approach(2022)Present Environment And Sustainable Development, 16.0, 1 | |
| 14365
|
Otto, S; Strenger, M; Maier-Nöth, A; Schmid, M Food packaging and sustainability - Consumer perception vs. correlated scientific facts: A review(2021) | |
| 71080
|
McCarthy, B; Wang, PJ Shades of Sustainability: Who are the Buyers and Non-buyers of Sustainable Packaging?(2022)Journal Of Food Products Marketing, 28.0, 4 | |
| 20249
|
Noëth, E; Van Opstal, W; Du Bois, E Introducing reusable food packaging: Customer preferences and design implications for successful market entry(2024) | |
| 14610
|
Fennell, K; Fehlberg, J; Singh, S; Matuana, LM; Cho, S; Almenar, E Consumers' Behavior toward Packaging Containing Agricultural Waste as a Plastic Filler for Food: An Exploratory Study(2024)Sustainability, 16, 3 | |
| 8488
|
Kozik, N Sustainable packaging as a tool for global sustainable development(2020) | |
| 22919
|
Wandosell, G; Parra-Meroño, MC; Alcayde, A; Baños, R Green Packaging from Consumer and Business Perspectives(2021)Sustainability, 13.0, 3 |