| Title | A Human-Needs-Based Dynamics to Simulate Technology Policy and Its Effects on Both Business Success and Human Happiness |
|---|---|
| ID_Doc | 73608 |
| Authors | Lim, JY; Yoo, SH; Won, D |
| Title | A Human-Needs-Based Dynamics to Simulate Technology Policy and Its Effects on Both Business Success and Human Happiness |
| Year | 2016 |
| Published | Sustainability, 8, 12 |
| Abstract | This paper focuses on how human needs are reflected in the market and how several technological and political policies affect the market share of government-supported industries, as well as the satisfaction of human desires and consequent happiness. In this paper, we seek to understand the dynamics of consumer decision-making processes in relation to technology products in the market. In this study, we present a new marketing model based on human needs, wants, and demands, and focus on both holistic and social perspectives. We have shown that human-based policy dynamics and sustainable human happiness can be realized by stimulating national policies for consumer happiness in the human-needs-based sector, e.g., the healthcare industry. |
| https://www.mdpi.com/2071-1050/8/12/1225/pdf?version=1480068783 |
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