| Title | Assessing the determinants that drive green product purchase intention in attempt to enhance enterprise business performance and customer satisfaction |
|---|---|
| ID_Doc | 73652 |
| Authors | Nguyen, TL; Doan, NDH; Nguyen, TAT |
| Title | Assessing the determinants that drive green product purchase intention in attempt to enhance enterprise business performance and customer satisfaction |
| Year | 2022 |
| Published | Quality-Access To Success, 23, 191 |
| Abstract | Preventing environmental damage in mining and manufacturing activities, as well as incorporating sustainable development goals, is a top concern for everyone globally in the environmental era. Therefore, businesses need to take timely actions in the process of transforming their operating models in an effort to overcome the consequences, create habits and contribute to building an environmentally friendly lifestyle and behavior for customers. Therefore, this study analyzed the independent variables as green brand positioning, green brand associations, attitude towards green brands, advertisement message credibility, and environmental concern to examine their effects on the dependent variable green intention purchase. A survey was conducted with 1007 valid answers from participants living and Working in Vietnam, with the requirement to have purchased or experienced green products at least once before. After collecting the data, it will be processed through SPSS.20 support software and tested by a structural equation model (SEM). The results show that 5 independent variables are accepted and have a positive impact promoting customers' consciousness of consuming green products. Moreover, this study provides documents and recommendations for businesses; the research is also an effective tool for businesses to gain competitive advantage, and it acknowledges limitations in the research process, and provide directions for future research. |
| https://doi.org/10.47750/qas/23.191.13 |
Similar Articles
| ID | Score | Article |
|---|---|---|
66941
|
Gazi, MA; Al Masud, A; Yusof, MF; Billah, MA; Islam, MA; Hossain, MA The green mindset: how consumers' attitudes, intentions, and concerns shape their purchase decisions(2024)Environmental Research Communications, 6, 2 | |
| 77475
|
Amin, S; Tarun, MT Effect of consumption values on customers' green purchase intention: a mediating role of green trust(2021)Social Responsibility Journal, 17, 8 | |
| 17909
|
Jabeen, R; Khan, KU; Zain, F; Atlas, F Buy green only: Interplay between green marketing, corporate social responsibility and green purchase intention; the mediating role of green brand image(2023)Business Strategy And Development, 6, 3 | |
| 66641
|
Le, TBD Environmental change needs behavioral change: Consumer's green purchase behavior in Vietnam(2021) | |
| 70341
|
Jaiswal, D; Singh, B Toward sustainable consumption: Investigating the determinants of green buying behaviour of Indian consumers(2018)Business Strategy And Development, 1, 1 | |
| 21608
|
Sharma, A; Foropon, C Green product attributes and green purchase behavior A theory of planned behavior perspective with implications for circular economy(2019)Management Decision, 57.0, 4 | |
| 73145
|
Ng, PML; Cheung, CTY; Lit, KK; Wan, CL; Choy, ETK Green consumption and sustainable development: The effects of perceived values and motivation types on green purchase intention(2024)Business Strategy And The Environment, 33, 2 | |
| 71728
|
Chang, TW; Hung, CZ Sustainable consumption: research on examining the influence of the psychological process of consumer green purchase intention by using a theoretical model of consumer affective events(2022) | |
| 71430
|
García-Salirrosas, EE; Rondon-Eusebio, RF Green Marketing Practices Related to Key Variables of Consumer Purchasing Behavior(2022)Sustainability, 14.0, 14 | |
| 25039
|
Jain, VK; Gupta, A; Verma, H; Anand, VP Embracing green consumerism: revisiting the antecedents of green purchase intention for millennials and moderating role of income and gender(2023)International Journal Of Sustainable Agricultural Management And Informatics, 9, 3 |