| Title |
The Value-Added Product Of Community Enterprise According To Sufficiency Economy Toward Sustainable Development Of Entrepreneurs |
| ID_Doc |
73689 |
| Authors |
Chansuchai, P |
| Title |
The Value-Added Product Of Community Enterprise According To Sufficiency Economy Toward Sustainable Development Of Entrepreneurs |
| Year |
2019 |
| Published |
Polish Journal Of Management Studies, 20, 2 |
| Abstract |
The objectives of this research were the studying of factors which effecting to the achievement of community enterprise management. The improvement of platforms in administrative management, the standard of product, packaging, distribution channel for community enterprise's product. The creation of community enterprise product's identity according to the cluster administrative management and the increasing of profits and sustainable revenues for community enterprise in Ranong province. The research was the combination of qualitative and quantitative research methodologies. The sampling derived from community enterprises in Ranong province from 5 districts which are Muang district, La-Aoon district, Ka-per district, Kra-buri district and Sooksumran district. The respondents had totally 400 persons. The instrument used for collecting data was questionnaires, and for statistical analysis was structural equation modelling: SEM. The findings of this research have explored that the effectiveness of community enterprise management has been related to empirical data. There were two effecting aspects which were 1) the market factors of community enterprise and 2) the administrative management model of community enterprise. |
| PDF |
https://doi.org/10.17512/pjms.2019.20.2.15
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