| Abstract |
At the present stage, each state, interested in preserving their integrity, security, national identity, prosperity and sustainable development should be based on a targeted, comprehensive program of socio-oriented development, the concept of CSR. In this aspect, the role of the media is crucial in promoting public policy in shaping public opinion, expression of the people's interests, their rights, problems, spiritual needs. In turn, update and education model of management of corporate social responsibility of the media business occur in the interaction and mutual influence of the general political and socio-economic situation in the country and in the context of global changes and trends. In this regard, at the present stage the activities of the media should be reviewed with the organizational and managerial perspective. Media as the media business houldbe organized in a civilized manner, strong, socially responsible media companies, equally engaged as an external CSR to society, and internal CSR - in front of his staff. Media business tasks can be seen as executable if two types of CSR would be complying. Scientific novelty of the research is institutionalization of the concept of corporate social responsibility of the media business at the present stage, the development of the scale of assessment used to determine the responsibility of each media. In Kazakhstan, this system is adopted for the first time, and will assist in the management of the media market, thereby improving the management of the media as issues of economic entities, as well as informational, ideological and national security of the Republic of Kazakhstan and measures to counteract negative information influence of destructive forces, both within the Kazakhstani society, and out of it. |
