| Title | Double loop learning in the Indian two-wheeler service sector |
|---|---|
| ID_Doc | 74208 |
| Authors | Bagodi, V; Mahanty, B |
| Title | Double loop learning in the Indian two-wheeler service sector |
| Year | 2013 |
| Published | Learning Organization, 20, 4-5 |
| Abstract | Purpose - The purpose of this paper is to explore the rationale for the lack of growth in the two-wheeler service sector despite an exponential growth in the number of two-wheelers on Indian roads. Design/methodology/approach - The data of a premier manufacturer were gathered to develop a system dynamics model. Policy experimentation was carried out after validating the model. Findings - The results corroborate that a mere increase in the number of facilities is inadequate for sustainable growth. Improving service quality is vital for sustainable growth of the service sector. Practical implications - The system dynamics model unveils facts that otherwise would remain obscured. It is very useful for real-world managers in carrying out policy experimentation to understand the effect of one variable on the other. Managers can design effective policies only through double-loop learning. Originality/value - The complexity of the system increases as the business grows. Managers need to adopt double-loop learning to achieve true growth in capacity, revenue, and the bottom line. The paper demonstrates the essence of double-loop learning in the two-wheeler service sector. |
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