| Title | Internationalization of Spin Off From the Perspective of Its Client Capital |
|---|---|
| ID_Doc | 74273 |
| Authors | Holgado, MAT; Prieto, MDP |
| Title | Internationalization of Spin Off From the Perspective of Its Client Capital |
| Year | 2022 |
| Published | International Journal Of Human Capital And Information Technology Professionals, 13, 1 |
| Abstract | This paper analyses in detail the influence of customer relationships on the internationalization of university spin-offs. Relational capital is a source of sustainable competitive advantage for these types of companies given the innovation and technological development they generate. From the background, a management model has been designed and implemented to conclude that customer relations exert a positive influence on the internationalization of university spin-off. The perceived satisfaction of customers has a special incidence, and moreover, it is important to have a wide portfolio of them establishing strong links. It will provide information about their needs and may affect their loyalty. |
| https://www.igi-global.com/ViewTitle.aspx?TitleId=300319&isxn=9781683181613 |
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