| Title | Evaluating the Effectiveness of Social Media on Knowledge Management Systems for SMEs |
|---|---|
| ID_Doc | 75070 |
| Authors | Mamorobela, S; Buckley, S |
| Title | Evaluating the Effectiveness of Social Media on Knowledge Management Systems for SMEs |
| Year | 2018 |
| Published | |
| Abstract | Today's businesses rely on modern technology to compete and remain sustainable. Social Media is one such technology that has transformed the way business is done. Recent studies reveal how Social Media impacts business performance by improving processes such as knowledge management. The requirement for organisations to meeting the current demand for knowledge is not an issue from which Small and Medium Enterprises in South Africa are exempt. While there are many theoretical approaches to enhance the successful adoption of knowledge management systems, there is a high failure rate in the practical efforts, particularly in the Small and Medium Enterprise sectors. Social Media technologies as more recent and user-friendly technologies warrant enough research effort in knowledge management studies. Thus, this study aims to explore the effectiveness of Social Media on knowledge management practices for Small and Medium Enterprises. The research adapts Jennex & Olfman's Knowledge Management success model to explore the effectiveness of Social Media capabilities. A multiple case study approach was adopted using interview as a method of data collection to understand the current issues from the users' perspective given the research questions from the literature. Conforming to Jennex & Olfman's model, this study argues that the distributed nature of Social Media applications promotes system quality by offering more effective creation, search and transfer of knowledge among SMEs; Social Media's ability to identify knowledge experts and holding conversations on a one-to-one basis promotes the knowledge quality; and the flexibility around the use of Social Media where users are voluntarily connecting with others through groups and building their reputation based on their willingness to share their experiences promotes service quality. |
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