| Title | Sustainability and Strategies of Chinese Creative SMEs |
|---|---|
| ID_Doc | 75534 |
| Authors | Pi, SL; Guo, GM; Li, MC |
| Title | Sustainability and Strategies of Chinese Creative SMEs |
| Year | 2016 |
| Published | |
| Abstract | Nowadays, in an eco emphasizing new-energy and green economic, creative industry become one of the priority industries for development. This paper, in perspective of sustainable advantage, attempted to discuss the major factors of creative SMEs and their strategies by survey of creative SMEs in Guangzhou, China. The results reveal that, 1) creative SMEs are facing different factors between short-term and long-term; 2) because of the specific advantage resources and capability of each creative SME, there are three main strategies, production strategy, marketing strategy and investment strategy; 3) creative SMEs have to dynamically switch or extend strategies during transiting from short-term into long-term, long-term sustainability of SMEs should be with multiple strategies or business models. |
Similar Articles
| ID | Score | Article |
|---|---|---|
70465
|
Moore, SB; Manring, SL Strategy development in small and medium sized enterprises for sustainability and increased value creation(2009)Journal Of Cleaner Production, 17, 2 | |
| 33914
|
Matinaro, V; Liu, Y; Lee, TR; Poesche, J Extracting key factors for sustainable development of enterprises: Case study of SMEs in Taiwan(2019) | |
| 73890
|
Mendes, ACS; Ferreira, FAF; Kannan, D; Ferreira, NCMQF; Correia, RJC A BWM approach to determinants of sustainable entrepreneurship in small and medium-sized enterprises(2022) | |
| 66328
|
Kiranantawat, B; Ahmad, SZ Conceptualising the relationship between green dynamic capability and SME sustainability performance: the role of green innovation, organisational creativity and agility(2023)International Journal Of Organizational Analysis, 31, 7 |