| Title | Redefining retail experiences: formulating ideas for the future of retail design to promote product longevity |
|---|---|
| ID_Doc | 75635 |
| Authors | Matheny, R |
| Title | Redefining retail experiences: formulating ideas for the future of retail design to promote product longevity |
| Year | 2017 |
| Published | |
| Abstract | This paper is a descriptive case study of a multi-disciplinary retail design studio's educational process and the resulting ideas for designing a sustainably focused retail experience. The key participants are undergraduate seniors in Industrial Design, Interior Design, and Visual Communication Design. The objective of this studio is to explore the future of retail where sustainability and product longevity drives customer experience and behaviors. Through this exploration, students evaluated current retail service models and product lifecycle journeys in order to propose a more sustainable business practice, reaching beyond simply selling a product and maximizing sales per square foot, to foster a community of consumers who want to change the world. Examining the successes or missed opportunities of current generous brands' retail environments, from programmatic components to storytelling elements, students were able to develop strategies for designing a deeply meaningful connection between the product, the brand, and customer beliefs. Through redefining the purpose of the retail environment, students formulated ideas of the future of sustainable retail based on research and their beliefs as Millennials. As a generation of conscious consumers, these principles informed the overall customer experience, customer journey, and service model to change consumer behaviors towards slower product consumption. |
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