| Abstract |
Innovation is the key-driving factor for the economic grow and social wealth. Innovative products and services emerge more often as a result of cross-sectorial combination of technologies, design and business models. The European Union approved in summer 2011 within the South Baltic Programme the INTERREG IVA project 'Design EntrepreneurSHIP'. The project work follows the evolutionary approach that is supported by semi-structured interviews, qualitative and quantitative surveys and expert assessments. The paper presents accumulated results by highlighting expectations and needs of entrepreneurs concerning a SME-suitable design management concept and desired design management skills in SMEs, forging innovation and sustainable entrepreneurship growth. |
