| Title | Sharing Economy and Sustainability: Framing New Value Propositions in Fashion Industry |
|---|---|
| ID_Doc | 76009 |
| Authors | Tregua, M; D'Auria, A; De Chiara, A; Spena, TR |
| Title | Sharing Economy and Sustainability: Framing New Value Propositions in Fashion Industry |
| Year | 2022 |
| Published | |
| Abstract | This study deals with the emerging phenomenon of the sharing economy and sustainability. This phenomenon is observed within the context of the sharing wardrobe, namely the opportunity for consumers to get the availability of fashion clothes for rent and swap them with other users through the use of online platforms managed by firms that are steering these new ways of fashion consumption. Various scholars observed in recent years how the sharing economy has changed the way to address sustainability - in all its perspectives - in societies as well as in business-to-consumer relationships and how firms are challenging these changes also through their value propositions. Anyway, the novelties brought by both the sharing economy and technology platforms supporting its development are still ongoing, thus further research efforts have been called for in recent academic literature. This is one more reason to observe the new phenomenon of sharing wardrobe, to investigate how firms address their value proposition combining a new offering with sustainable goals. The findings from various initiatives in different countries (Spain, United States, United Kingdom, and New Zealand among others) show new customers' needs, the promotion of sustainability-oriented values, and the emerging of new market practices as the main constituencies of value propositions in this domain. These results encourage further research that might highlight the effects on consumers - in their relationships with businesses and through the effect of technologies - as well as in the societal realm. |
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