| Title | An empirical study on entrepreneurial bricolage behavior for sustainable enterprise performance of startups Evidence from an emerging economy |
|---|---|
| ID_Doc | 76279 |
| Authors | Sivathanu, B; Pillai, R |
| Title | An empirical study on entrepreneurial bricolage behavior for sustainable enterprise performance of startups Evidence from an emerging economy |
| Year | 2019 |
| Published | Journal Of Entrepreneurship In Emerging Economies, 12, 1 |
| Abstract | Purpose This paper aims to study is to empirically investigate the role of entrepreneurial orientation (EOR), entrepreneurial bricolage (EBR), technology orientation (TOR), sustainability orientation (SOR) and Trust (TUR) in the sustainable enterprise performance (SEP) of tech startups in India. It uses a framework grounded in the EBR theory, upper echelon theory and resource-based view theory. Design/methodology/approach A primary survey was conducted using a structured questionnaire amongst 285 sample respondents from 425 tech startups and the data were analyzed using the partial least squares-structural equation modeling technique. Findings The findings suggest that EOR and TOR significantly influence SEP. SOR and TUR do not significantly affect the SEP. EBR plays a significant mediating role between TOR and EOR and SEP in the context of Indian technology-based startups. Originality/value This study has a novel contribution as it empirically validates the role of multiple constructs such as EOR, TOR, TUR, SOR and EBR toward SEP in a resource-constrained startup environment in the context of a developing country such as India. |
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