| Abstract |
From transformations suffered in the form of economic and politic regulation worldwide, with the standardization of the neoliberal economic model and the withdrawal of the state function, in this article is discussed the emergence of a new relationship between enterprises, nation states and citizens in general. We analyze the action perspective on Corporate Social Responsibility, transits and achievements in the proceeding on the Common Good, as an action proposal to counteract the great social and environmental problems, suggesting regulation strategies, citizen and institutional oversight offering new ways of acting rationally sustainable, based on the available natural resources and committed with the improvement of the quality of life of the world population. The scene presented by the Colombian case allows us to conclude that in this topic there are more challenges than successes. |
