| Title | Can MaaS change users? travel behaviour to deliver commercial and societal outcomes? |
|---|---|
| ID_Doc | 76595 |
| Authors | Ho, CQ |
| Title | Can MaaS change users? travel behaviour to deliver commercial and societal outcomes? |
| Year | 2022 |
| Published | |
| Abstract | Mobility as a Service, or MaaS, is a relatively new business model that aims to disrupt the pas-senger transport industry by integrating existing mobility services into an intuitive smartphone app that allows everyday travellers to search, book, use, and pay for all their transport needs. In a fully integrated ecosystem, MaaS is envisaged to integrate not only travel information and pay-ment, but also mobility services and societal goals to obtain the so-called four levels of MaaS integration. This paper empirically assesses the prospects of having a commercially viable and environmentally sustainable MaaS. Leveraging high-quality data collected by GPS-tracking technology, ticketing management systems, and survey questionnaires over the five-month in-field trial of MaaS in Sydney, this paper develops a discrete-count modelling system to quantify, for the first time, the impacts of MaaS on users' travel behaviour and extra volume/revenue for shared modes. Based on the quantitative evidence obtained, the paper suggests a new commercial model for MaaS and identifies the likely opportunities and challenges faced by MaaS integrators. |
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