| Title | Contractual governance for public service value networks |
|---|---|
| ID_Doc | 76767 |
| Authors | Enquist, B; Camén, C; Johnson, M |
| Title | Contractual governance for public service value networks |
| Year | 2011 |
| Published | Journal Of Service Management, 22, 2 |
| Abstract | Purpose - The aim of this paper is to explore the links between contractual governance and performance measurement in a value network for public service business, in the context of public transport, by positing service-dominant logic (S-D logic) as an alternative paradigm to the conventional goods-dominant logic (G-D logic). The paper addresses the following research questions: how does S-D logic influence contractual governance and performance measurement? How do these influences of S-D logic on contractual governance and performance measurement affect the governance of public service businesses in a value network? Design/methodology/approach - The study adopts a qualitative approach, using case studies to undertake an analysis of the role of contractual governance and performance management in the Swedish public transport system. Findings - The paper demonstrates that the current model of contractual governance and performance measurement is focused on operand resources, and driven by G-D logic, rather than focused on operant resources, with S-D logic. The effect of this dichotomy is an effective negation of the professed desire for a customer-oriented public service system. The paper also develops and proposes a viable model of how a redefined arrangement, based on S-D logic, could be achieved. The challenge is to govern a loosely coupled value network based on values rather than rules. Another challenge is how to create more sustainable public service based on value-in-use for all stakeholders in the value network. When developing a service business based on S-D logic, it is important to invest resources in accordance with a balanced set of social, environmental and economic perspectives. The current study also contributes to the ongoing discussion of S-D logic as an open source. Originality/value - In service research, little attention has been devoted to the links between contractual governance and performance measurement. The paper proposes and develops a novel model of contractual governance and performance measurement based on S-D logic. |
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