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Title Designing Through Value Co-creation: A Study of Actors, Practices and Possibilities
ID_Doc 76775
Authors Rizvi, MAK; Yip, MH; Chew, EK; Carnemolla, PK
Title Designing Through Value Co-creation: A Study of Actors, Practices and Possibilities
Year 2019
Published
Abstract The customer-provider collaboration that was diminished during the industrial revolution is being revived to achieve higher customer satisfaction and a competitive edge. Manufacturers are now interested in co-creating value with their customers to design a customized and sustainable solution. Value co-creation is being implemented by various businesses to solve customer problems using a combination of products and services to form product-service systems (PSS). Although PSS is promising, its design method is underexplored. This paper proposes a product-service system design method by combining the concepts of actor-network theory and service-dominant logic. A case study was conducted on a newly built factory to test the proposed method in identifying the actors, practices and possibilities in the design process.
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