| Abstract |
The European furniture sector is the second biggest market and production center after Asia. It has upgraded its policy to export-oriented structure and has focused on innovative use of materials, quality, and design in last decade. These changes include restructuring, technological advances, and business model innovations.. Although Asian furniture market is the leader of the global furniture industry, the European furniture industry is the pioneer of the new designs, environmental approach, use of sustainable natural material, high value-added furniture production and high-technology. Europe furniture industry produce about the quarter of global furniture production. The competitive strategies of the European furniture companies are innovation, environmental approach, reduced lead times, export into emerging markets, and communication strategy. In this study, EU furniture market outlook, the most common problems of the European furniture industry, design studies, and recent trends were reviewed. |
