| Title | Shared car for traveling? Uncovering the intention of non-users to adopt P2P ride-sharing |
|---|---|
| ID_Doc | 77006 |
| Authors | Mattia, G; Di Pietro, L; Principato, L; Toni, M |
| Title | Shared car for traveling? Uncovering the intention of non-users to adopt P2P ride-sharing |
| Year | 2022 |
| Published | |
| Abstract | The study examines potential P2P ride-sharing users' intentions to adopt the service by integrating trust con-structs towards the digital platform, attitude towards sharing economy, and functional and emotional benefits as psychological antecedents.An empirical investigation was carried out on a sample of non-users, adopting the PLS-SEM approach to test the hypotheses underlying an especially conceived conceptual model. Sub-samples of non-users (owner and non-owner of a private car; young adults and adults) were also submitted to the hypotheses testing.The results suggest that, for non-users, the dimension of trust towards the digital platform takes a key role in fostering the intention to adopt the service. In contrast, attitude towards sharing economy impacts the perception of the service's functional benefits (i.e., economic and environmental).The study contributes to a deeper understanding of a neglected target that deserves special attention to expand the demand for shared mobility and push sustainable consumption. |
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