| Title | Exploring business model innovation in business school - small business engagements: understanding and helping small business leaders through action learning programs |
|---|---|
| ID_Doc | 77849 |
| Authors | Brown, CJ; Frame, P |
| Title | Exploring business model innovation in business school - small business engagements: understanding and helping small business leaders through action learning programs |
| Year | 2018 |
| Published | International Journal Of Innovation And Learning, 23, 2 |
| Abstract | This research studies the value and impact of small business leaders' action learning programs. Previous studies have suggested that understanding and interpreting a small business leader's business model is key to co-creating value for the small business, and for the business school too. Our study is part of an ongoing series of research studies looking at the value of business schools in their local business community. The evolving nature of the program and the differing engagement activities ensured a personalised fit to the small businesses' specific requirements, and ultimately proved beneficial to the business school and the small businesses. It suggests that business schools, and universities in general, have a key role to play in local economic small business growth - particularly in helping these smaller businesses develop a sustainable business model. |
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