| Title | Introducing sharing-focused business models in the B2B context: comparing interaction and environmental sustainability for selling, renting and sharing on industrial markets |
|---|---|
| ID_Doc | 77912 |
| Authors | Melander, L; Arvidsson, A |
| Title | Introducing sharing-focused business models in the B2B context: comparing interaction and environmental sustainability for selling, renting and sharing on industrial markets |
| Year | 2021 |
| Published | Journal Of Business & Industrial Marketing, 36, 10 |
| Abstract | Purpose - The purpose of this study is to investigate the sales-, rental- and sharing-focused business models for industrial markets by analysing interactions and environmental sustainability efforts within them. Design/methodology/approach - Case studies are conducted at two world-leading manufacturing firms of complex industrial products. The analysis compares how interaction takes place in sales-, rental- and sharing-focused business models in industrial markets for high-technology products in connection with environmental sustainability outcomes. Findings - The findings show the need for different interaction patterns in sales-, rental- and sharing-focused business models at firm, relationship and network levels. The implementation of sharing-focussed business models requires new interactions with actors within firms, between firms and key collaborators and in networks. The firms in our study have made a wide range of efforts to improve the environmental sustainability of their products. Sharing-focused business models have the potential to be environmentally sustainable if products can be shared among customers. However, under-usage of products and the increased need to transport them may reduce environmental sustainability. Originality/value - This study reveals that although manufacturing firms and customers are willing to implement sharing-focused business models, there are obstacles to achieving the expected environmental sustainability associated with this business model. These are due to the high-technology nature and level of customisation of the associated firms' products and services, which make it difficult to share resources across firms without advanced adaptations to products such as re-programming. This study contributes to the sharing-focused business model literature for the business-to-business context, by pointing to the pivotal role partnerships with new actors and closer collaboration with existing actors in supply chains can play in enabling sharing-focused business models in the future. |
Similar Articles
| ID | Score | Article |
|---|---|---|
78380
|
Carlborg, P; Snyder, H; Witell, L How sustainable is the sharing business model? Toward a conceptual framework(2023) | |
| 34673
|
Ray, A; Mondal, S Study of collaborative PRM business model for sustainability(2017)Benchmarking-An International Journal, 24, 7 | |
| 65559
|
Brown, P; Bocken, N; Balkenende, R Towards Understanding Collaboration Within Circular Business Models(2018) | |
| 70898
|
Chomachaei, F; Gal, E; Letizia, P; Roma, P The economic viability of the sharing economy business model and its environmental impact(2024)European Journal Of Operational Research, 315.0, 3 | |
| 34070
|
Barquet, AP; Seidel, J; Seliger, G; Kohl, H Sustainability factors for PSS business models(2016) | |
| 75428
|
Plewnia, F; Guenther, E Mapping the sharing economy for sustainability research(2018)Management Decision, 56, 3 | |
| 28558
|
Veleva, V; Bodkin, G New Business Model Innovations And Collaborations To Support The Circular Economy(2017) | |
| 34459
|
Pies, I; Hielscher, S; Everding, S Do hybrids impede sustainability? How semantic reorientations and governance reforms can produce and preserve sustainability in sharing business models(2020) | |
| 34617
|
Valkokari, K; Valkokari, P; Palomäki, K; Uusitalo, T; Reunanen, M; Macchi, M; Rana, P; Liyanage, JP Road-mapping the business potential of sustainability within the European manufacturing industry(2014)Foresight, 16, 4 | |
| 18668
|
Stal, HI; Riumkin, I; Bengtsson, M Business models for sustainability and firms' external relationships-A systematic literature review with propositions and research agenda(2023)Business Strategy And The Environment, 32.0, 6 |